Useful Tips When Advertising To Generation Y Group
Generation Ys are those people aged between 17 and 28 years old, the baby boomer offspring. Made up of some sixty million, they are the largest influential group on the American scene since the baby boomers. While not quite as big as the baby boomer group, they are nonetheless ready to multiply and to soon rival it in buying power.
About three-quarters of Generation Ys use the Internet regularly, the familiarity with this media no doubt initiated through primary and secondary schooling that demanded Internet access as a necessity. The group's tendency to use this medium as its chief communication method should encourage marketers to establish ways and means to reach its members.
Y members make contact via email, social networking and video, and they especially like to send texts. Statistics indicate many texts are sent by countless teenagers in any given month. Almost all Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, particularly as it is estimated that 75% of all text messages are sent by Generation Ys.
Marketing to the children of the baby boomers will be difficult. Boomer brands failed in attempting to target the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming big enough to affect a boomer brand more significantly, simply by not taking any notice of it. Competitive brands could also be launched to cause a bigger upheaval. For success in advertising to this group, then, you will need to learn what makes it tick.
Generation Ys have grown up in an even more technologically advanced media than the baby boomers and react to advertising differently. In a lot of instances they are resistant to the traditional marketing channels that appealed to older generations. The marketers that do manage to grab the attention of Generator Y consumers are locating them in places they are known to visit, for example, the Web, social networks, and cable TV.
When you consider the multitude of social networks online, just a few cater specifically for the Generation Y group. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each of these networks caters for a variety of Generation Y needs.
Previous generations as well as marketers can learn a lot from these networks, to better understand who Generation Ys are and what they're about. They don't expect older generations to know everything about their lifestyle. They simply want understanding and respect.
To the online marketer, then, learn about the Generation Y motivators. Visit their social networks and get to know them through reading what they are writing about. Your experience there will give you some knowledge on how to advertise to the Generation Y needs.
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